What is GEO?

Generative Engine Optimisation (GEO) is the work of making a business easy for AI assistants to find, understand and cite. It builds on SEO. Much of the same groundwork, like crawlable pages, clear facts and trusted mentions, supports both Google and AI answers.

ChatGPT doesn’t work like a ranked index, and nobody can guarantee a mention. This workshop teaches visibility strategy, not a placement service.

Who this workshop is for

  • Business owners whose customers ask ChatGPT or Google for recommendations
  • Marketing and SEO teams adding AI search to their plan
  • Agencies and consultants advising Bangkok businesses

What you’ll be able to do

  1. Explain how AI assistants pick which businesses to name in an answer
  2. Check how ChatGPT, Perplexity and Google AI Overviews describe your business today
  3. Spot the gaps on your website that make you hard to cite
  4. Know which third-party mentions and listings matter in your category
  5. Track AI mentions and citations in a way you can repeat every month

Where it applies

Property and real estate

When buyers ask AI which developer or agent to trust, only a few names come back. Learn what shapes who gets named.

Restaurants and hospitality

When travellers ask AI where to eat and stay in Bangkok, see which sources those answers draw from.

Professional services

When buyers ask AI for a shortlist, clear expertise is easier to quote. Learn how to make yours clear.

Proposed topics

Proposed topic overview. The final agenda is confirmed when each session is scheduled.

  • How AI search and answer engines discover businesses
  • SEO foundations that support AI visibility
  • Generative Engine Optimisation (GEO) explained
  • Entities: helping machines recognise your brand
  • Content structure that AI systems can retrieve and quote
  • Third-party mentions and citations
  • Measuring AI mentions, citations and enquiries
  • Opportunities for Bangkok businesses

Your instructor

Questions about this workshop

Will this workshop get my business into ChatGPT?

No workshop can promise that. ChatGPT doesn’t accept submissions or sell placement. You’ll learn the signals that make a business easier to find and cite, and how to check your own position.

What’s the difference between SEO and GEO?

SEO helps you rank in Google’s results. GEO helps AI assistants understand and cite your business inside a written answer. Most GEO work rests on good SEO, so the workshop covers both.

Do I need SEO experience?

No. Concepts are explained from the ground up, and marketers who already do SEO get the AI-specific layer on top.

Which AI tools does it cover?

ChatGPT, Perplexity and Google AI Overviews, three widely used AI assistants for recommendations.

Ready to book this workshop?

Send a booking request. We reply with dates, language and price. Nothing is confirmed until you agree.

Book Training