Property and real estate
When buyers ask AI which developer or agent to trust, only a few names come back. Learn what shapes who gets named.
SEO · GEO · AI search
Learn how to make your business easier to discover across Google, ChatGPT and AI-powered search.
Why it’s unmissableWhen customers ask ChatGPT who to choose, only a few businesses get named. Learn how those answers are built, and what makes a business easier to include.
Generative Engine Optimisation (GEO) is the work of making a business easy for AI assistants to find, understand and cite. It builds on SEO. Much of the same groundwork, like crawlable pages, clear facts and trusted mentions, supports both Google and AI answers.
ChatGPT doesn’t work like a ranked index, and nobody can guarantee a mention. This workshop teaches visibility strategy, not a placement service.
When buyers ask AI which developer or agent to trust, only a few names come back. Learn what shapes who gets named.
When travellers ask AI where to eat and stay in Bangkok, see which sources those answers draw from.
When buyers ask AI for a shortlist, clear expertise is easier to quote. Learn how to make yours clear.
Proposed topic overview. The final agenda is confirmed when each session is scheduled.
No workshop can promise that. ChatGPT doesn’t accept submissions or sell placement. You’ll learn the signals that make a business easier to find and cite, and how to check your own position.
SEO helps you rank in Google’s results. GEO helps AI assistants understand and cite your business inside a written answer. Most GEO work rests on good SEO, so the workshop covers both.
No. Concepts are explained from the ground up, and marketers who already do SEO get the AI-specific layer on top.
ChatGPT, Perplexity and Google AI Overviews, three widely used AI assistants for recommendations.
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